COPYWRITING

More than just the stringing together of words, professional-level copywriting is a science and an art – its practitioners are craftsmen of the digital age, wielding words to both satisfy the audience and meet the needs of the search engines that will bring that audience to your website.

While the days of keyword-stuffing for SEO purposes are long behind us, modern copywriters must still bear the search engines in mind while weaving your brand’s tone of voice and message into the platforms and channels that put you where you audience is.

Integral to the execution of strategy, effective copywriting is heavily informed by traditional consumer psychology and must work within the constraints of UX and UI Design, ensuring a pleasant and informative experience for the audience.

At Smudd, We Are Well-versed in Crafting Effective Copy Informed by The Market And Industry Research That Underpins Our Strategies

BLOG WRITING

Every industry has its own unique quirks, jargon, and ways of doing business. To most effectively reach your market with your message, it is important to understand how the rest of the industry does it – even if only so that we know what everyone else is not doing.

LANDING PAGE COPY FOR CONVERSIONS

Who are your primary competitors? What are they doing right? What are they doing wrong? Where are the gaps in their messaging and targeting? What opportunities have they left for your brand to exploit? These are the answers a competitor analysis aims at unearthing.

DIGITAL ADVERTS

To understand your audience, we utilise an array of digital tracking and online listening tools, to ensure that we understand where your audience is, what they are looking for, and the language and terms they are using to find it. This allows us to effectively segment and accurately target your products or services to those who are looking for them.

EFFECTIVE META TAG & META DESCRIPTIONS

Optimal strategy development is an unending process, and can’t truly be considered finished just because a campaign has rolled out to market. In this data-centric age, new insights are continuously being discovered. A Smudd strategy leverages these insights to inform ongoing updates and optimisation.

SOCIAL MEDIA POSTS & ADVERTS

Social media has never been bigger, and it’s only growing. Reach your audience with messaging that will compel them to engage.