PRINT DESIGN

While our focus at Smudd is on digital assets and online communications strategies, experience has taught us that oftentimes the best approach is a full-spectrum approach. After all, the integration of offline and online marketing efforts towards a single, unified goal means reaching a wider audience. In the South African market, which is still in the process of fully adopting online services, print collateral remains an effective part of a comprehensive go-to-market strategy.

From flyers and brochures, to packaging and posters, Smudd has a decade-and-a-half of in-house print experience. We understand the challenges associated with print design, and how wildly it differs from design aimed at a digital audience and hosted on digital collateral.

Perhaps more importantly, we have a tactical and strategic understanding of the various ways in which print collateral ties into an above-the-line campaign that predominantly targets a growing and ever-more online audience.

With our experience in telling the stories that engage internal and external stakeholders, Smudd excels at leveraging print to execute on the message that your brand or organisation wants to tell.