Search Engine Optimisation (SEO)
Once upon a time, Search Engine Optimisation (SEO) would give your brand an edge over less informed and digitally savvy online competitors. Today, the cat’s out of the bag, and even marketing neophytes know that SEO should form the backbone of any strategy or communications effort aimed at reaching the online market. Whether you want to reach the widest possible audience, or to target the most qualified leads you can, the organic traction offered by a smart and well-researched SEO campaign should form the foundation of your digital marketing.
At Smudd, SEO viability is kept in mind from the inception to execution of every element and activity required, because SEO is not something you tack on after development of your marketing assets – it has to be embedded from the beginning.
And so, every relevant aspect of our service offering is informed by SEO best practice – our knowledge of which is fastidiously kept up to date by ongoing research into the search engines, their algorithmic updates, and the intents of the global audience they serve.
Broadly, SEO at Smudd can be looked at as being comprised of three key elements that can work in conjunction or isolation, as dictated by the individual client’s needs:
LOCAL SEO
Perfect for small businesses, or those trying to engage an audience in its immediate physical vicinity. Local SEO narrows your targeting down to reach the consumers in your municipality or suburb.
NATIONAL SEO
If your brand has or wants to develop a national footprint, National SEO is aimed at reaching your brand’s countrymen. Properly executed, coast-to-coast communications will put your brand on the map, and on an equal footing with your national competitors.
GLOBAL SEO
We all know that we’re living in a global era of connectivity, and Global SEO is your brand’s digital gateway to a world-wide audience. Whether you’re taking on multinational competitors or casting a wide net to make the most of a very niche audience, Global SEO is a necessity for success.